YES WE WOOL

United Colors of Benetton and The Woolmark Company renew their alliance with a shared commitment: shaping a more sustainable future through innovation, responsibility, and the beauty of natural fibers.

At the heart of this collaboration lies Merino wool, a premium, 100% natural, renewable and biodegradable fiber. Soft on the skin, gentle on the planet. Every garment is designed to last, to breathe, to respect the environment and those who wear it.

YES WE WOOL is more than a slogan — it’s a declaration.

A celebration of conscious fashion.

ROLE: Video director