INFINITY – FASHION SHOW

For his second United Colors of Benetton runway show, Andrea Incontri presented the new Fall-Winter 2023 Collection.

The concept of infinity was adopted to sum up the brand’s generational history and transform the linearity of time into an endless cycle of products, values and aesthetics. I was responsible for supervising the direction of the fashion show, ensuring that every visual element aligned seamlessly with the creative vision of the event.

In addition to overseeing the show’s live direction, I curated and produced a series of video clips for social media — both pre-event teasers and post-show highlights — designed to enhance audience engagement and extend the narrative of the collection beyond the runway.

From concept to final cut, my contribution aimed to translate the spirit of “Infinity” into dynamic and emotionally resonant visual content, tailored for both live and digital audiences.

ROLE: VIDEO DIRECTOR